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Analysis Of Commercial

Agfa Flim


Basically, i find that this commercial works. It also has a very good punch line [joke]
The product is relatively new and special in the market, which is a camera that are waterproof, an uncommon scene. Thus the commercial merely serves for exposure, and the company has taken the humor approach.
The ad uses 3 beautiful women, so again it is making use of the sex element to attract viewers' attention, with the women taking off their undergarments to tease the nerd. However this is also when the element of surprise appears when the nerd actually took out a camera in the water. The use of humour in this sense is a very good approach as its hits strongly on its demographic groups, which spans from teenagers to working adults; people who love do water sports.
The ad works in telling people about the existence of the product, however it did not showcase the other features the camera has apart from it being waterproof. This is a faultline, as many other rival companies too have waterproof cameras. The ad did not tackle the issue of setting its product apart, specifically better, than the rest in the market.

Top 2 Ads

My top 2 ad

Honda car ad

The targeted audience is maily the middle class or upper class working adults, more to the men side. Reason being the look and feel of the whole ad is more of a guy style and not like a sleek style which is cater more to the women.
In this ads, the car have been show broken into parts and interact with one another at precise point.
Spin "The Car is so precise that it is complete and flawless."
I felt the wining factor is largly due to the concept, having a car that is so precise and cool that all the parts could sync up in such a smooth motion.
Next the sound/audio factor also give is alot of push. The sound produce by the car parts is so clear and sharp leaving behind a very positive image of the car,[who will want a car that is old and sounded cracky?]
The interaction of the car [motion/action] is also planed in a very nice sequence, such that viewers will not feel bored after watching,yet it gave a very interactive look.

Next this is my No.1 favourite.
The Osteo Bi Flex

The Target audience is very wide,bascially its targeted at all adults, people who suffers from achs.
I find it very suitetable, by useing the character Frankenstein and createing sort of a joke but at the same time relavent to the ad.
Spin[ Even Frankenstein can be flexible ]
Again its the concept that plays the big part. By useing Frankenstein, a very stiff and famous character, it created a joke as the ad is trying to tell people that even Frankenstein can be relieve from all his stiffness.
The Approach is more like a interview style, thus it created a large contrast when they show fenkenstein in the past in the movies and now when he is living his normal life. All the stiffness is removed.

I felt that ads that would leave me deep his 2 ads either brought me laughter or a thought in my mind for a long period of time, thus i chose them

Adidas Presentation

Adidas Presentation

This speaks for the reason why am i still useing the three stripes.

The 3 stripes has already been such a strong image of adidas thus i find it relatively important to include it into the logo design.

This are some of the exploration in illustrator.





The Final Concept.


I want to show Future Sports Style through this logo.
Striving to be the best in future sports fashion.

Tag: [ Future Sports Fahions ] or [ The Unstoppable ]

Exploration Sketch Adidas

Exploration Sketch Adidas

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Adidas Ads

I am just looking through some adidas ads and doing some more understanding into the branding of the company.


In this ads the company wanted to make the black guy as a unstoppable man and alot of small people is trying to hold it down. It ends of with "Impossible is Nothing", I find it Crappy. If impossible is nothing i will instead use a few small human and they will sucessfully stop the black guy. THAT WILL BE Umpossible is Nothing.
Spin: With Adidas, you're unstoppable even with alot of people against you.


Alright the 1st word that appear in my head now is, this ad is COOL SHIT. Ever thought of playing soccer on the line, this ad did it and they also used expensive sportsmen to help in advertiseing.
Spin:Impossible?Think again...


The Word in my head now..HUH? WTF? Izzit that with adidas, people dream big?
Spin: [i Dont kn]


It Look great only towards the end of the ad. when the shoe starts to appear. i find the start too draggy. Sad to say it looks good but i dont like it, it seems like just another ad thats around when transformers is ard, it look very common and its like a copied concept.
Spin: Wear It and you can be cool.


Its A nightmare. This ad is so fucked...The company isjust trying to use disire to grab viewers attendtion. Honestlily i hate this ads. Worest of all.
Spin: Come Fuck me.

After looking at a few more of adidas ad, i find that only about 50% of the ads is able to show the tagline,Impossible is Nothing. The other just does not link with the concept,they just look gd thats all.

Logo Design History

Logo Design History and philosophy behind it.

Macintosh

American company Apple was the first computer firm not to use its name as its corporate identity. Selling a computer under the name and image of a fruit was conceived by Californian Steve Jobs and his colleagues (even the word "Macintosh" is the name of an apple variety). The motif of a multicolored apple with a bite taken out of it is a reference to the Bible story of Adam and Eve, in which the apple represents the fruit of the Tree of Knowledge.

Yahoo

From the beginning, the company’s mission is ‘to connect people to their passions, their communities, and the world’s knowledge’, but the real success of Yahoo! was largely based on the marketing strategy of the company and the branding of its identity (logo). In the overall success of a business, logos play an important role in the corporate world. They become the identity of a company when the business expands and thus generates the general perception about the company. When Yahoo became a corporation in 1995, they kept the similar idea in their mind before finalizing their logo. For them, the Yahoo logo was a mean to express the company’s mission and idea to the general public. That’s why the chosen word ‘Yahoo’ in the Yahoo logo is an acronym for ‘Yet Another Hierarchical Officious Oracle’. But according to Filo and Yang, they selected the name because they liked the general definition of ‘yahoo’: rude, unsophisticated, and uncouth. For the color scheme of the Yahoo logo, they went for a safer approach with a red colored theme which complimented the yahoo’s definition.

Adidas

The 3 striped Adidas logo was created by Adi Dassler, founder of Adidas. Adidas Logo was first used in 1967. Beginning with the production of training and sports foot wear, Adidas later expanded its production operations in leisure and apparel sector with the logo of adidas appearing on each product.
The shape of 3 stripes on the Adidas Logo represents mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.

Macdonald

The famous Golden Arches in McDonalds logo represent style, significance and a strong corporate identity. It was created by Jim Schindler in 1962 and the idea was first introduced by Dick and Mac McDonald as arch shaped signs on the sides of their then ‘walk-up hamburger stand’. From an angle, those arches looked like the letter “M” and thus, were incorporated in the McDonalds logo as a merger of the two golden arches together. The “McDonald’s” name was later added to the McDonalds logo in 1968. While the physical arches were dropped out from all the restaurants’ building design, The Golden Arches have remained in the McDonalds logo, and have branded the company.

Ferrari

The Prancing Horse was a symbol used by Count Francesco Baracca, who was an ace fighter pilot of Italian Air Force during World War 1. He died young, fighting fearlessly. He was shot down after 34 dual and team victories.
Count Francesco Baracca used the Prancing Horse symbol at the sides of his plane. On June 17, 1923 Enzo Ferrari met Baracca’s mother Countess Paolina, after winning a race at Savio track in Ravenna.
Countess Paolina suggested that Enzo should use the symbol of prancing horse, as it would bring good luck. It was not until 1940, that Enzo Ferrari began to use the symbol, which later on became the part of the world famous Ferrari logo.

Google

The Google logo is a very simple logo made up of a simple font and some basic colors. It seems almost amateurish. The simplicity of the logo could possible represent the simplicity of the search engine. There are numerous debates/discussions on the web about the google logo. One discussion centered around the two O's in Google, representing infinity.
Every once in a while, you will see the Google logo change to represent a current topic e.g The Olympics, World Cup etc. These logos are called Google doodles. The doodles are currently created by Dennis Hwang and he has created over 150 doodles since he started working at Google. Apparently, the first doodle was produced by the founders Larry and Sergey. The logo was created when they attended the Burning Man festival in summer 1999. They put a little stick figure on the home page logo in case the site crashed and someone wanted to know why nobody was answering the phone.